Business development · Key Strands LLC
Fifteen years of enterprise SaaS, cloud marketplaces, and partnerships. You get the introductions and the closed business without hiring a full-time BD function.
Get real partnership conversations started with someone who already takes my call.
New business comes from people I've worked with, sold to, or partnered with over fifteen years. Not cold outbound, not a bought list.
A funding round, a rebrand, a new VP. Companies in the middle of a change are open to a new vendor or partner. That's when I reach out.
You stay focused on the work; I handle the BD and partner channel then bring your team in when it's time to talk substance.
Agencies, consultancies, and software vendors who serve the same buyers. Solid referral relationships produce solid dividends.
Company size, buyer, geography, the kind of work you want more of.
Introductions where I have them, direct outreach where the timing is right.
Most client engagements run on commission against closed business.
Fifteen years selling enterprise software and building partner programs.
I spent that time in strategic partnerships and enterprise go-to-market. The work: knowing who to call, knowing when the timing is right, and being able to turn connections into revenue.
Key Strands LLC is registered in California with a global partnership network.
Listing and co-sell work across cloud marketplaces: getting software onto the platform, and getting the platform's sellers to care about it.
Building and running software-vendor partnerships end to end through recruiting partners, setting the terms, and keeping the pipeline healthy once the program is live.
Years of business development in Japan and across APAC, including developing local partner relationships that make a US firm credible in those markets.
Tell me what you sell and who you're trying to reach.